Here are three Search Engine Optimization (SEO) Tips to help you spruce up your website and ensure that both human visitors and search engine robots stay happy:
Include Descriptive Text:
Be sure to give names and titles to all of the pages on your website, in addition to including META Descriptions and Keywords for each page. For pages like your Homepage, add your company name or the name of your product/service. A META Description can be as little as a sentence, and should give a summary of the page. Though keywords alone don’t rank as high with search engines as they used to, they’re still a great guide to help you focus the content of your page. If you target each of the pages of your website on 2-3 core keywords, you’ll improve your site’s design and its long-term SEO potential. You’ll also want to check that your images contain ALT IMAGE text that gives a description of what the image is (this helps search engines and people with screen readers that can’t see graphic images). You can update most of these elements within the tool you used to create your website, or you can check and make sure that your webmaster has already taken care of this (as a good one should’ve).
Aim for Sensible URLs that let visitors “read” where they are:
Oftentimes, search engines won’t crawl sites with content more than 3 directories deep (i.e. “yoursite.com/dir1/dir2/dir3”), so it’s best to avoid these, along with long, over-hyphenated URLs. It’s always a good idea to pick page names that are logical so that site visitors (and search engine robots) can “see” where they’re located within the site’s structure (e.g. “yoursite.com/about-us/menus”). Human visitors and search engines will appreciate a sensible URL, as opposed to one like “yoursite.com/?p=504”, which tells us nothing about the page we’re visiting.
Improve user experience: Today users do not spend much time on a website that seems very confusing to them.So keep your website simple and pleasant to attract more visitors and to keep your bounce rate in balance. Simplify your user registration process by adding social login feature that allows your users to login to your website via their social media accounts like Facebook,Google+ and Twitter and save them from filling a long registration form which is one another annoying feature of your website.
After you’ve taken these three steps, don’t forget to add Google Analytics code so that you can track your site’s visitor behavior later, then head over to the text-based Lynx Browser viewer to check out what search engine robots are seeing when they crawl your website.