Businesses are always looking for some creative ways to drive higher conversions on the landing pages. The rate of conversion completely depends upon the effectiveness of landing page but here are some issues that affect conversions :
Does the landing page relevant to customer query?
Are the call to action buttons on landing pages attractive and appealing?
Is the offer you are providing is compelling?
Is the offer worthy enough for user to share personal information?
The last issue is the one that most of the marketers choose to ignore resulting in poor landing page conversions. Many a time I come across forms with multiple fields on landing pages and which makes me think, is this content worth it? Because of course, I hate filling forms and I am sure, you too 🙂
Here I have listed down some tips to boost landing page conversions for your website by optimizing registration process.
Improve conversions by social login :
Forms with too many fields often irritate visitors and makes them leave. With 86% users being bothered by creating new accounts, marketers cannot afford to miss this issue. Now a days users want everything simple and quick but forms with unlimited fields is a big barrier there. One way to solve this problem is to reduce the number of fields in the forms but again, it also implies less data. This creates a big challenge among marketers as they want to get as much as user data as possible without annoying them.
Social Sign in fits perfectly in this picture. With social login, marketers can convince visitors to login, get reliable user data and that too without irritating them. With Social media login, visitors can authenticate themselves with their existing social identity. Login with social media accounts hardly takes a few seconds and thereby boosts conversions.
Implement progressive profiling :
Progressive profiling is another efficient way to keep users happy and satisfied. Asking for all the information at once might irritate users resulting which they abandon the website and even if they don’t, they provide you incorrect information that leads to poor marketing decisions. In that case, what marketers can do is to ask for only basic essential information at first and later on ask user to complete the profile when the trust is built.
Provide social proof :
When the user arrives on your landing page, always show them what others think about your business. It will convince them to further complete the step. There are several ways to integrate social proof on landing pages, but these four are the most popular ones :
1. Social Counts
2. Embedded social media posts
3. Showcasing customer testimonials
4. Case Studies and whitepapers
Landing pages are the great way to generate high quality leads but if most of your visitors are leaving due to complicated registration process, then all your hard work of creating a user friendly landing page goes in vain. These three tips will help you to make those visitors stay back.