Pushing quality customers to different marketing channels

Marketing these days is not limited to particular strategies or methods, scope for marketing channels has grown in past few years. This is because of technology which is constantly changing with time and surroundings. People few years back used to hesitate to use video calling but now everyone is upto video calling. Businesses also have adopted video calling to their core. They can now have conferences without physically being present…

November 21, 2016

Customer Retention Tips for businesses

Relying only on very few customers can leave a business vulnerable. Losing just one customer  could mean huge crisis. By consistently focusing on ideas to boost  business, one can reduce risk of failure and can grow business in a sustainable way. Here are few tips to help businesses to sustain. Know your customer: It is very essential to know your customer perfectly. Knowing your customer is the key to great…

October 17, 2016

How Single Sign-On Doubles User Experience?

September 30, 2016

“User experience” or UX – a word with a lot of meaning. Like we need oxygen to survive, similarly if a business wants to survive then UX is an important factor. If you have an online business then you need to pay special attention to the experience that you are offering to your users. The importance of user experience is more for online businesses because unlike normal businesses you do…


4 Ways to Ensure the Customer’s Experience Comes First

July 27, 2016

The online business environment gets more competitive day by day. A customer can go online right now and find ten different companies that do the same thing as your own. So why should they choose your company? What distinguishes yours from the rest? An easy way to become a standout player is to place a focus on customer experience. If you’ve made it clear that the customer’s experience comes first,…


WWW of Customer Insights

June 17, 2016

Insights are the results which cannot be expected quickly. Most of the time it takes lot of effort, resources and time to gather and arrange insights for developing an Idea or concept. Generally, Customer insight is considered as a  raw data or research but, it is  customer’s view from multiple dimensions which is extracted  from strategic analysis of a variety of qualitative and quantitative data. Mostly it has information which…