Securing customer data on your website

Security has been a major concern for anyone who has been using internet. Wide usage of internet has given people access to vast horizon of things to do over internet like sharing, creating, collaborating and connecting. For a website, security is essential so as to protect data associated with company, enterprise or individual. Data leak cost companies between $375 and $575 billion, annually. This number is expected to grow as…

January 9, 2017
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Single Customer View- Why It Is Needed

Users are very smart today. On the daily basis, they access various websites and other applications through different devices and from various locations. So, it is very hard for marketers to get an idea about the real identity of users. Now the question arises here, Is it possible for marketers to achieve single customer view(SCV)? Or if the answer is yes then how? What are methods that help marketers to…

December 8, 2016
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Pushing quality customers to different marketing channels

Marketing these days is not limited to particular strategies or methods, scope for marketing channels has grown in past few years. This is because of technology which is constantly changing with time and surroundings. People few years back used to hesitate to use video calling but now everyone is upto video calling. Businesses also have adopted video calling to their core. They can now have conferences without physically being present…

November 21, 2016
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How to Decrease Bounce Rates on your site: 5 Insightful Tips

Bounce rates are one of the metrics which tell you how popular your site is, how many people visit your blog or website and stay there, how attractive and compelling site and content is to them. If a visitor bounces, then there is a probability of him not finding what he was looking for or the page or site wasn’t user friendly. Below we will be discussing some of the…

November 7, 2016
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Customer Retention Tips for businesses

Relying only on very few customers can leave a business vulnerable. Losing just one customer  could mean huge crisis. By consistently focusing on ideas to boost  business, one can reduce risk of failure and can grow business in a sustainable way. Here are few tips to help businesses to sustain. Know your customer: It is very essential to know your customer perfectly. Knowing your customer is the key to great…

October 17, 2016
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How Single Sign-On Doubles User Experience?

September 30, 2016

“User experience” or UX – a word with a lot of meaning. Like we need oxygen to survive, similarly if a business wants to survive then UX is an important factor. If you have an online business then you need to pay special attention to the experience that you are offering to your users. The importance of user experience is more for online businesses because unlike normal businesses you do…

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50 Marketing Habits That Every Business Should Have

Ohh, you just started your business few months back Congratulations! but you know how you can make your business successful? Marketing habits play an important role in making your business more reachable. Check out the awesome infographics to know about the 50 marketing habits that every business should have. 50 Marketing Habits that are Essential for Small Business Success

September 30, 2016
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Why are Businesses Adopting Single Sign-On?

Do you know how your users are logging in to your business websites? Are they registering themselves by filling long forms or by email verification? No matter out of which way, both these methods are today outdated. It is very difficult for users to login to each of your website and verified themselves separately because the process is very long and frustrating. But the question is how businesses can avoid…

September 19, 2016
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