The integral part of any sales process is knowing the customers, maintaining healthy relationships and knowing their changing tastes, and social media can help you accomplish it easily.Social media allows marketing people to determine possibilities about their brand or product and competitors .It is a great way to research their audience, market and analyze what’s up with their current presence and offline campaign effect.
Social media not only allows you to generate new leads but also nourish your relationship with your present customers, making them approach you again and again.Nowadays social media is not just a social platform, marketers are using it as a customer feedback and grievances platform.
People spend a lot of time on their social media profiles and therefore it is a great platform for sharing feedbacks and grievances just like real time, visiting to a shop and reviewing their products.
No marketer wants any negative experience regarding their service or product to spread on social media even before acknowledging it. Also after getting acknowledged, if the grievance is still unattended, it can also ruin your reputation too.
Getting a sale from social media is easy, but the process involved is bit of a difficulty for marketers. Not everyone has knowledge or experience of social media to drive right customers to sales. So let’s go in reverse order instead.
How we can encourage new people to approach us, or increase brand awareness among new people?
Below are some tips to go the reverse way and influence other people to follow you and get sales.
Implementing Social Sharing on website
Social sharing enables users to share your website content on their social profiles. For example if you have a content rich site like poems, stories or even you share your artwork and is adored by your visitors, then it is a possibility they would share in order to tell their relatives, family, friends, followers that they like this content and wants you to have a look at it . Here sharing is working as a vote of recommendation from the sharer. Your service or product is automatically getting endorsed to other non-customer/follower people.
Implementing Social Login:
Social login enables users to login to your website using social networks. It also simplifies and fastens authentication process as user need not to remember two different passwords. User already logged in to their social networks and has a probability of already getting logged in. Whenever a new user visits your site, either by getting referred or by any other mean channelled by marketing team, they will find it a convenience and won’t hesitate to signup using their social profile.
Below is an demo on how you can implement social login to your site
This ease of authentication will add a bonus to your reputation and will surely attract other visitors.
Sharing your Purchase
This seems quite odd practice but it has given proven sales and return sales. Sales in terms of new customers and return sales in terms of the customer who has bought something or used your service and shared it on their social media and got influenced by other person who has shared their sale.
People generally share to show their excitement or to recommend others. May be it’s the trend or something new they saw and found resourceful to them and others, reasons can be many.