Omni-channel marketing has obtained the buzzword status these days. Today marketers are moving away from the push based marketing strategies to more personalized 1:1 communication with customers through multiple channels and devices they use. Before going into the details of how marketers are implementing this buzzing technique let’s understand what this actually means?
What is Omni-channel Marketing?
Today customers demand a seamless experience no matter what devices they are using. They can now engage with a business via a physical store, via an online web store or mobile app, through a catalog or social media presence. So marketers need to design a strategy where each piece of customer interaction is consistent and complementary. This can be done by implementing an omni-channel marketing strategy. This is technique that observes the experience through customer’s eyes. Omni-channel anticipates that customer can move from one channel to another as they progress in resolution. Well these multi- channel handoffs may appear very complex but with Omni-channel it is very flexible and seamless. Because of all these benefits 62% of marketers have already implemented this omni channel strategy.
How marketers are implementing this omni channel marketing strategy?
Omni-channel marketing strategy can be thought of as more personalized, one on one buying experience for customers that allows customers to access the products in a way that is most convenient to them. Here are 4 tips for marketers to implement this astonishing marketing campaign!
By Understanding your customers:
For any marketing campaign understanding of customer requirements is the very first thing to implement. As a marketer you need to understand the demographics and the behavioral data, psycho graphic information which includes their interests,options,values and their various affinities such as their cost sensitivity, brand loyalty and channel affinity. Customer identity management is your one platform that is responsible for gathering all such information and to provide a unified customer view that fundamentally increase your scale of customer understanding.
By Evenly distributing your efforts:
The main purpose of omni channel marketing is to be available across multiple platforms effortlessly. That’s why focusing only on one medium for example Social media and be less attentive on other mediums of communication such as newsletters and email communications is not at all good idea to fall for success.
By Measuring and analyzing your data:
Today brands or marketers have so much data at their fingertips that it is getting difficult to manage this huge data. Although for the ease marketers can analyze this huge data in the form of silos through Google Spreadsheet: the best way to manage records. Data mentioned in these online sheets is useful to provide a glimpse into what your customers are thinking and how they engage with your brand.
The benefits of implementing this strategy is numerous but one can not cover all of them in one post. So just focus on this only here and drop further suggestion here in the comment box below.