You must be shocked but the answer is NO. Reasons are many on why the long registration forms don’t work anymore and can be a key reason of poor conversions. The article explains why :
Forms are too long :
Users want everything simple and quick. But the need to fill a long sign up form every time a user visits a new website is no fun at all. Especially when the visitors are not able to find the connection between questions asked and the product they want to buy, they start losing patience and often decide to leave. No matter what significance those questions hold for your business, for users they are nothing more than a headache.
Need to register before the purchase :
As per Graham Charlton, asking visitors to register before buying the desired product can become the kiss of death for the purchase. Need to sign up prior purchase kills the momentum and makes users leave in order to look for simpler alternatives.
Inaccurate data :
90% users admit to fill up false information in registration process and you can’t blame them, after all it is the reaction of the need to create another account. Most of the times, users are in hurry and they don’t have time to read every question carefully so they often end up filling incorrect information in these forms which makes this data useless for you.
The headache of another username and password :
Creating another new account means the need of another site specific username and password to remember. With it comes, the complicated password criteria that makes users frustrated. Keeping track of password for a single website is simple but for multiple websites, it becomes too cumbersome for users and they prefer to leave.
So should you ask less information?
One solution to stop these visitors from leaving is to make registration forms short by limiting the information you ask in forms. But shorter registration forms means less data. Without having enough data businesses can’t understand their user base.
So what is the real solution ?
With the arrival of social age, leveraging the power of social media by implementing social login can solve all these problems. All the information is already there on social media profiles and with social login, users can offer you the same with just a single click.
Users no longer need to keep track of another site specific username and password.
Social login simplifies the whole process of registration as all that it takes is a single click and users are in.
The simpler process of registration indicates higher sign-up rates thereby higher conversions.
Data fetched via social login is highly reliable and therefore can be used to create user oriented marketing decisions.