Online testimonials and reviews can build your credibility and trust among the online customers – both potential and existing ones. Also these feedbacks helps a brand owner to understand what actually users are searching on internet. Along with their reviews brand owner also get a huge collection of customer profiles which further increase their chance to know their customers better.Online shoppers often make purchase decisions after reading reviews and testimonials of your existing customers. They rely on online reviews to make the right choice regarding the product or services.
Chances are that if you have good reviews, customers would not hesitate in giving you a try. The opposite holds true with negative reviews. Customers visit review sites like Yelp, Google Reviews, Trip Advisor and Angie’s List (to name a few) to find reviews on your company.
The first thing that you need to do is complete your online profile on popular review sites for your business. The following are some of the most popular review sites on which you can make a public profile:
- Angie’s List
- Google+ Local
- Yahoo! Local Listings
After you have finished creating your online profile, you need to develop a plan on how to make your “satisfied” customers become your brand ambassadors by leaving a positive review on the sites. Some of the ways you can achieve this aim include.
- Email your satisfied clients and request them to write a review with a link your profile on the review sites.
- Use online tools like ReviewBiz to make it easy for your customers in posting a review of your online business. Add a review badge on your site that customers can click on and leave positive remarks on, about your company.
- Consider creating a review station. If you have a brick-and-mortar store you can setup a review station containing a laptop where customers can submit reviews on leading directories and social sites. Use easy to understand how-to infographics to help your clients in making the reviews.
On a final note, remember that both positive and negative reviews will help your business. You may feel that that the bad reviews may hurt your business. However, the reality is that the negative reviews, if handled correctly and in a timely fashion, can help show how you resolve issues allowing you to build trust instead of damaging your businesses reputation.