Time has changed. Today, businesses want themselves online. The reason is simple, nowadays people are too lazy, they want everything in their hand without putting a single effort. Grab this opportunity, provide them a service that makes them feel happy. For this, first you need a great website that is not only attractive but also quite easy for users to navigate. Online businesses are trying their best to provide the best services to their customers. But still there are many important areas where they are not focusing. In this article, I am going to mention some of the mistakes that are affecting traffic on your website.
Having Hard Login Process:
Logging in to a website is one of the toughest job. Generally people have to fill registration forms to login. For businesses, these forms are very important as they provide well detailed information about the users. But the problem is it is very lengthy process, users don’t like to waste their time. They want everything quick and easy.
Social sign-in is a solution to the above mentioned problem. It provides an easy login to users by allowing them to login with their social media accounts. For users, the method is very easy and quick and for businesses, it drives reliable first-party user data.
If your business has multiple websites than you can implement single sign-on solution. It also makes the user web login process simple. With the help of this method user can login to multiple websites of your business without logging-in to each websites. Only one username and password is enough to login to all the related websites.
Okay, you provide an easy login to your users by implementing social login or single sign-on. But what about the website navigation? Are your users able to find what they looking for? Most of the time, users don’t find things that they are looking for. The reason is, either your website’s content is not organised or the navigation is not good enough.
Implementing clear call to action (CTA) buttons make it easy for your users to find your products, services or other things easily on your website.
Don’t Have Clear Policies:
Trust is the most important factor in a business. Make sure the policies that you are offering to your customers are clear. There will be no hidden terms and conditions. All the policies must be clearly explained.
Focus more on the mentioned mistakes and try to keep things as simple as possible to improve sales in business.