Simplified registration means less abandoned carts:
In the hectic era, users want everything simple and quick. If your website is forcing users to fill a registration form before making the purchase, they will definitely leave your website in search of a better and simpler option. But when you offer social network login, complicated sign-up process becomes a single click process. If it is simple, they will love it and will definitely go for it thereby improving conversions.
Personalized user experience :
With social login, businesses get access to precious user profile data which helps them to understand their audience on a deeper level. By connecting their social profile with you, you can know about their location, age, gender, interests and on the base of that, offer them what they might find interesting. Social Login boosts conversion on landing pages, home pages and all other important pages of your website. Everybody loves personalization whether offline or online. More personalized user experience means better conversions.
Better marketing strategies means enhanced engagement :
By in-depth analysis of user profile data fetched through Social Login, you can understand who your audience are and what are they expecting from you. This in-depth analysis can become a strong base of your marketing strategies and provides you an idea about what will work for your audience and what won’t. You can strategize your marketing tactics parallel to your audience preferences and encourage them to convert. Better marketing strategies lead to enhanced user engagement.
Social Login is the one stop solution for all of these. It is a cost effective solution which provides users a simple solution to the complicated registration process without compromising with security. Most of the big organizations have already started implementing social login on their websites and experiencing benefits of social login.