Around 60-70% apps are installed and used no more than once before getting deleted which makes all the efforts and money go in vain. Developers put a lot of effort in creating an awesome app but that’s only half of the battle, the rest half is to make it user friendly.
One of the biggest hurdle in providing this user friendly experience is the need to register by filling long registration form and creating another site specific username and password. Logins are tricky. Even if you are able to convince user to register, what about the headache of forgot password process? In order to recover their login details, they need to login to their gmail account, reset the password and sign in to the app, sounds too long, right?
What is social login?
Social login feature has gained immense popularity in the past few years. By providing social sign on option on your app, you can allow your visitors to authenticate themselves with their existing identity from popular social media networks such as Facebook, Linkedin, Twitter, Google+, etc. Offering social login really speeds up the process and provides the users an easy way of signing in. With social login feature, users can sign in to your app within seconds rather than manually typing their email, name and other required information.
Benefits of social login for your customers :
- They no longer need to fill the required information manually thereby saving time.
They no longer need to create another site specific password that they forget just after using the app.
By connecting their social media account with your app, they get more personalized experience resulting in more satisfied and happy customers. Read the article to know how Social login plays an important role in enhancing app experience.
Benefits of social login for your business :
The simpler it is to sign up, the more people will opt it. Simplifying registration using social login will benefit you with higher signup rates.
The visitor now will spend less time during registration thus you can utilize that time to show him/her more important content of your website.
With social media login, you get reliable first party user data from their social profile that can be used to create more targeted marketing strategies.